Roger Federer invests in a Shoe brand business with a Swiss company
After 16 months of the split with Nike, Roger Federer choose to take a new brand for his Shoe.
Roger Federer had a big deal with Uniqlo in last year’s summer but He kept playing with Nike shoe,
but He’s investing in a Swiss company of making Shoes with a big amount of money.
“Sometimes, as an athlete of a certain age, you can feel like a falling star,” Federer said
“I can almost feel the image and success fading. “In the past, I have never used to want to dwell on life after tennis.“
“Sure I like it when little Swiss group makes a move on the big international stage,”
“Brand building and global marketing. How to connect with fans and their cultures.”
“And I think I can motivate employees from a leadership perspective too, on how to stay humble but dream big.“
“I learned to embrace personal style a while ago, both on and off the court.
“They were impossible to ignore because everyone had them, people on the street, my friends, my wife.“
David Allemann the Co-founder of the company mentioned that with Roger Federer’s help they can make it big.
“It is a very meaningful investment both for Roger and also for On,”
Moreover, Caspar Coppetti mentioned that Roger Federer is a special thing for Switzerland.
“Yes we have chocolate and watches, but Roger is one of the biggest Swiss exports ever and has done wonders for the image of Switzerland abroad.”